High Desert Summit is designed to ensure your time is spent with the right businesses, in a controlled and focused training environment.

• Scheduled Training Sessions – Dealers rotate through structured sessions, ensuring consistent attendance and meaningful interaction with your brand.
• Targeted Business Engagement – Engage directly with dealers and shops that actively sell your product category, rather than relying on general foot traffic.
• Consistent, Focused Interaction – Multiple sessions throughout the event create repeated exposure, deeper understanding, and stronger brand retention.
• Hands-On Demonstrations & Ride Experiences – Give dealers the opportunity to experience your products in real-world conditions through demos and trail rides, creating a level of understanding that goes beyond traditional training.
• Relationship Building That Drives Loyalty – Dedicated time outside of sessions allows for natural conversation, shared experiences, and stronger connections with the dealers who represent your brand—building trust and long-term loyalty.

High Desert Summit extends beyond the event through direct engagement with the full ASAP Network, reaching over 9,200 dealers and distributors actively involved in selling and installing parts.

• Pre-Event Dealer Outreach – ASAP will directly email and invite your existing dealers, as well as targeted dealers across the ASAP Network who are aligned with your product categories and ready to sell your line.
• Brand Promotion & Marketing Assets – You will be provided with professionally developed graphics and materials to promote your participation across your distribution network, helping drive awareness and attendance ahead of the event.
• Dealer-Focused Brand Education – Dealers will receive structured information about your brand, including your history, product categories, and how to effectively work with you through both direct and warehouse distribution channels.
• Market & Search Insights – Dealers will gain insight into how consumers are searching for your product types, including search volume trends and demand signals that help them position and sell your products more effectively.

Your brand arrives to a fully prepared environment, allowing you to focus entirely on training, engagement, and product demonstration from the moment you step on site.

• Fully Prepared 20x40 Training Tent – Your tent space is set up and ready upon arrival, with early access available starting Tuesday, May 25. Any materials shipped in advance will be placed directly inside your training space prior to your arrival.
• Power Ready on Arrival – Each training tent is equipped with power, ensuring your displays, tools, and presentation needs are supported without additional setup.
• Wi Fi In Training Tents - Wi Fi is provided for your training or business needs.
• Flexible Space for Demonstration – The 20x40 layout provides ample room for product displays, hands-on training, and vehicle integration, allowing you to create a complete and effective training environment.
• Freight Handling & Secure Storage – Ship materials ahead of time with confidence. All items are received, stored in a protected area, and delivered to your tent prior to your arrival.

High Desert Summit gives your brand clear visibility into dealer engagement, helping you turn event participation into meaningful post-event follow-up.

• Badge-Based Attendance Tracking - Dealer attendance is tracked at your training sessions, giving you detailed insight into which businesses spent time with your brand.
• Clear Dealer Engagement Visibility - You receive information on the dealers and businesses that engaged with your sessions, allowing your team to better understand your target distribution opportunities.
• Post-Event Follow-Up Support - Use the engagement data after the event to continue conversations, prioritize follow-up, and support future sales and relationship-building efforts.
• Actionable Market Insight - Engagement metrics help identify which dealers showed the strongest interest, giving your team a clearer view of where opportunity exists within the market.

High Desert Summit places your brand in a curated environment designed for meaningful engagement, not passive exposure.

• Curated Brand Environment – Your brand is positioned within a focused setting of verified dealers, shops, and distributors who are actively looking to grow their sales. This is not a crowded trade show floor or a passive booth experience.
• Qualified Dealer Audience – Every business in attendance is aligned with your product category and motivated to better understand, promote, and sell the brands they carry.
• Inaugural Brand Recognition – Year 1 participants are recognized as Inaugural Brands, establishing early leadership in a new and more effective model of dealer engagement.
• Inaugural Award Presentation – Inaugural Brands are honored during the closing ceremony with a commemorative award recognizing their role in establishing the High Desert Summit.