Confirmed Attending
Who's Coming?
More brands are confirming every week — this roster updates as they lock in.
High Desert Summit 2027 · May 27–29 · Pine Hill, New Mexico
This Isn't Another Trade Show.
It's where good dealers come to learn how to become Top 10 dealers.
The Promise
The Road to Top 10 Starts Here.
Three days with the manufacturers you sell, learning everything that separates a good dealer from the one every brand notices.
Know the Product
Focused manufacturer training on what they build — and the story behind every part.
Know How to Sell It
Product positioning and the customer conversations that turn recommendations into sales.
Know How to Get Found
Search & SEO training tied to what customers are actually typing into Google.
Know the Manufacturer
Who to call, how to buy, what programs exist — and the people behind the brand.
Know the Industry
Three days around other successful shops, builders, and distributors — and the ideas you leave with.
Experience What You Sell
Crawl, ride, and test the products on 636 real acres — then take that story to the counter.
Train With the Brands
Selling Is Knowing the Story, Not the Part Number.
When you don't know the story, there's only one thing left to sell — price. And competing on price is a race nobody really wins. This is where you hear it from the people who built it.
- Morning manufacturer-led training sessions
- Why it was built, what it solves, who it's for
- How to buy it — direct, distribution, or both
- The people to call when you need help
Then We'll Show You Where the Customers Are
Be Where the Buyers Already Are.
Search & SEO training takes what you learned from the brands and connects it to real consumer search behavior — the words people type, and how many are searching each month.
And the Desert Opens
The Classroom Ends. The Desert Opens.
The afternoons belong to experience — 636 acres of real New Mexico terrain become the classroom. Brochures give claims. This gives stories.
Crawl the Side of the Mesa
Put the vehicles — and yourself — to the test on real terrain.
Crawling 101
Never crawled? Learn vehicle placement, spotting, and control from experienced folks.
Night Lighting Experience
See what lumens actually mean after the sun goes down.
Put Suspension to the Test
Feel the difference between setups over controlled terrain — then take it to the counter.
More activities are posted as brands confirm them.
Meet the People Behind the Part Numbers
You Already Sell These Brands. Soon You'll Know Them.
This isn't built around collecting business cards. It's built around relationships — people you'll actually know when you need help six months from now.
- Product specialists and manufacturer representatives
- Technical questions, distribution, and programs
- What's coming next — straight from the source
- Other successful dealers from around the country
And Yes — We Intend to Have Some Fun
Part Industry Event. Part Outdoor Experience.
This industry was built by people who actually like vehicles. When training ends, the Summit becomes a gathering of people who share the same obsession.
Three Days. A Very Different Kind of Industry Event.
The Shape of the Summit
Meet fellow dealers, manufacturers, and industry folks before training begins.
We're Capturing It
And When You Get Home, We Give You the Content.
The Summit is professionally photographed and filmed — the training, the trails, the vehicles, the people. Attending businesses receive the collection for their websites, social media, and marketing.
Instead of posting another manufacturer-supplied image, show your customers you were there.
Show Up. Participate. Win Stuff.
Every Activity Earns Drawing Tickets.
Attend training, join the activities, meet the brands — participation earns extra tickets for Saturday's closing celebration, with prizes and parts from the brands you've spent the week learning about, plus cash giveaways.
TRUCKS. JEEPS. BRONCOS. TOYOTAS. DIESEL. SXS. ATV/UTV.
If your business sells, installs, services, builds, or recommends products in these markets, this event was built for you. We're not asking you to stand across a booth — we're putting you beside the manufacturers, beside the products, beside other shops, and wherever possible, behind the wheel.
Come to New Mexico with Questions.
Go Home with Answers.
Answers, relationships, experiences — and a few good stories.
636 Acres. The Brands You Sell. The People Who Sell Them.
